Network traffic management

A method, implemented by one or more processors of a computing device, comprising:

• receiving, from a client computing device, a request to execute a data analysis process to measure an effectiveness of a first content item on a plurality of end user computing devices;
• accessing client data comprising, for each of the plurality of end user computing devices, interaction data representing interactions with the first content item;
• executing, using the client data, a data processing model in a secure environment to obtain (i) transformed client data structured in accordance with a predefined format and (ii) a data mapping of one or more data fields from the client data to input data;
• receiving, from a computing device external to the secure environment, a performance score representing the effectiveness of the first content item based on (i) the transformed client data structured in accordance with the predefined format and (ii) the data mapping of the one or more data fields from the client data to the input data;
• and
• selecting a second content item based on the performance score.

One or more non-transitory computer-readable media storing computer program instructions that, when executed by one or more processors, effectuate operations comprising:

• receiving, from a client computing device, a request to execute a data analysis process to measure an effectiveness of a first content item on a plurality of end user computing devices;
• accessing client data comprising, for each of the plurality of end user computing devices, interaction data representing interactions with the first content item;
• executing, using the client data, a data processing model in a secure environment to obtain (i) transformed client data structured in accordance with a predefined format and (ii) a data mapping of one or more data fields from the client data to input data;
• receiving, from a computing device external to the secure environment, a performance score representing the effectiveness of the first content item based on (i) the transformed client data structured in accordance with the predefined format and (ii) the data mapping of the one or more data fields from the client data to the input data;
• and
• selecting a second content item based on the performance score.