Automatic placement of digital media within virtual experiences

A system, comprising:

• a memory with instructions stored thereon;
• and
• one or more processing devices, coupled to the memory, the one or more processing devices configured to access the memory and execute the instructions to perform operations including:
• tracking spatial telemetry of a plurality of avatars within a virtual experience during a time window;
• storing spatial telemetry data of the tracked spatial telemetry at individual time-slices of the time window in an engagement heatmap, wherein
• the engagement heatmap comprises a data structure comprising a plurality of three-dimensional (3D) voxels, each voxel corresponding with a respective subsection of the virtual experience, and
• the stored spatial telemetry data comprises, for each voxel:
• a voxel size value that represents a number of individual avatars having spatial telemetry data associated with a particular voxel, and
• a voxel intensity value that represents a magnitude of spatial telemetry data associated with the particular voxel;
• ranking individual voxels of the engagement heatmap based on a respective voxel size value and a respective voxel intensity value;
• identifying a target demographic and individual subsections of the virtual experience trafficked by the target demographic based on the engagement heatmap;
• identifying individual voxels that exceed an engagement threshold based on the ranked individual voxels and the identified target demographic;
• automatically selecting digital media for placement in the virtual experience and viewable by the identified target demographic based on the identified individual voxels;
• and
• placing the selected digital media at the identified individual subsections of the virtual experience, wherein members of the target demographic are associated with a respective member avatar in the virtual experience, and wherein the placing is performed at a time outside the time window.

A non-transitory computer-readable medium with instructions stored thereon that, responsive to execution by a processing device, causes the processing device to perform operations comprising:

• tracking spatial telemetry of a plurality of avatars within a virtual experience during a time window;
• storing spatial telemetry data of the tracked spatial telemetry at individual time-slices of the time window in an engagement heatmap, wherein
• the engagement heatmap comprises a data structure comprising a plurality of three-dimensional (3D) voxels, each voxel corresponding with a respective subsection of the virtual experience, and
• the stored spatial telemetry data comprises, for each voxel:
• a voxel size value that represents a number of individual avatars having spatial telemetry data associated with a particular voxel, and
• a voxel intensity value that represents a magnitude of spatial telemetry data associated with the particular voxel;
• ranking individual voxels of the engagement heatmap based on a respective voxel size value and a respective voxel intensity value;
• identifying a target demographic and individual subsections of the virtual experience trafficked by the target demographic based on the engagement heatmap;
• identifying individual voxels that exceed an engagement threshold based on the ranked individual voxels and the identified target demographic;
• automatically selecting digital media for placement in the virtual experience and viewable by the identified target demographic based on the identified individual voxels;
• and
• placing the selected digital media at the identified individual subsections of the virtual experience, wherein members of the target demographic are associated with a respective member avatar in the virtual experience, and wherein the placing is performed at a time outside the time window.