Augmentation of metadata in broadcast streams

A system comprising:

• at least one processor;
• and
• at least one memory coupled to the at least one processor, the at least one memory having computer-executable instructions stored thereon that, when executed by the at least one processor, cause the system to:
• receive an indication of a plurality of slots offered by a media content provider, each slot being associated with an advertisement placement opportunity of a plurality of advertisement placement opportunities and each slot being assigned at least one advertisement;
• augment each slot of the plurality of slots to include metadata;
• receive a first log, the log indicating media content provided by the media content provider and at least one advertisement placement opportunity of the plurality of advertisement placement opportunities, the first log being usable to generate a playlist for a broadcast playout provider and an addressable playout provider directly from the first log;
• receive an indication of a broadcast play out provider;
• receive an indication of an addressable play out provider;
• generating a first playlist and a second playlist based on the first log and the metadata included in each slot of the plurality of slots, each playlist including a subset of the plurality of slots;
• cause a broadcast stream to be generated by the broadcast play out provider based on the first playlist;
• and
• cause an addressable stream to be generated by the addressable play out provider based on the second playlist.

A non-transitory processor-readable storage medium that stores at least one of instructions or data, the instructions or data, when executed by at least one processor, cause the at least one processor to:

• receive an indication of a plurality of slots offered by a media content provider, each slot being associated with an advertisement placement opportunity of a plurality of advertisement placement opportunities and each slot being assigned at least one advertisement;
• augment each slot of the plurality of slots to include metadata;
• receive a first log, the log indicating media content provided by the media content provider and at least one advertisement placement opportunity of the plurality of advertisement placement opportunities, the first log being usable to generate a playlist for a broadcast playout provider and an addressable playout provider directly from the first log;
• receive an indication of a broadcast play out provider;
• receive an indication of an addressable play out provider;
• generating a first playlist and a second playlist based on the first log and the metadata included in each slot of the plurality of slots, each playlist including a subset of the plurality of slots;
• cause the first playlist to be transmitted to a broadcast play out provider, the broadcast play out provider being able to generate a broadcast stream based on the first playlist;
• and
• cause the second playlist to be transmitted to an addressable play out provider, the addressable play out provider being able to generate an addressable stream based on the second playlist.

A method of operating a computer system, comprising:

• receiving a playlist, the playlist including an indication of media content and an indication of a plurality of advertisement placement opportunities;
• and
• for each respective advertisement placement opportunity of the plurality of advertisement opportunities:
• identifying one or more slots included in the plurality of advertisement placement opportunities;
• and
• for each respective slot of the one or more slots:
• identifying metadata included in the playlist for the respective slot, wherein the metadata for at least one slot includes an indication of whether the advertisement must not be replaced by another advertisement associated with the advertiser associated with the advertisement;
• identifying a first advertisement assigned to the respective slot;
• determining whether the first advertisement is permitted to be replaced based on the metadata;
• and
• based on the determining, replacing the first advertisement with another advertisement.