Systems and methods for generating goal-based action sets

An apparatus comprising:

• communications hardware configured to receive a goal dataset comprising a plurality of user-selected goals including a first user-selected goal;
• an action mapping engine configured to determine an action dataset comprising a plurality of actions to be performed by a user to achieve the first user-selected goal, wherein the plurality of actions are ranked according to a first prioritization;
• and
• a rules engine configured to determine a second prioritization for the plurality of actions based at least on a user dataset associated with the user,
• wherein the communications hardware is further configured to cause, via a first graphical user interface (GUI) view, presentation of the plurality of actions according to the second prioritization.

A computer program product comprising at least one non-transitory computer-readable storage medium storing software instructions that, when executed, cause an apparatus to:

• receive a goal dataset comprising a plurality of user-selected goals including a first user-selected goal;
• determine an action dataset comprising a plurality of actions to be performed by a user to achieve the first user-selected goal, wherein the plurality of actions are ranked according to a first prioritization;
• determine a second prioritization for the plurality of actions based at least on a user dataset associated with the user;
• and
• cause, via a first graphical user interface (GUI) view, presentation of the plurality of actions according to the second prioritization.