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US 2026/0019672 A1Published application
Systems and Methods for Content Item Insertion
AssigneeComcast Cable Communications, LLC
InventorSrinath V. Ramaswamy
Life of this patent
Estimating the term…
Abstract
Systems, apparatuses, and methods are described for users to cause replacement of one or more advertisements or other content items. Based on a request to replace a content item, output of the content item may be interrupted. An alternate content item may be output during a time period when a portion of the interrupted content item was scheduled to be output.
Claims20
A method comprising:
- receiving, by a computing device and after output of a first portion of primary content, a request to skip at least a portion of first advertising content;
- identifying, based on the request, based on determining that the first advertising content is replaceable, and based on determining that interrupting output of the first advertising content at an exit frame will permit decoding of one or more preceding frames, the exit frame of the first advertising content;
- selecting, based on a remaining duration of the first advertising content, second advertising content;
- and
- causing output, after the exit frame, of the second advertising content before output of a second portion of the primary content.
2 more elements
A computing device comprising:
- one or more processors;
- and
- memory storing instructions that, when executed by the one or more processors, cause the computing device to:
- receive, after output of a first portion of primary content, a request to skip at least a portion of first advertising content;
- identify, based on the request, based on determining that the first advertising content is replaceable, and based on determining that interrupting output of the first advertising content at an exit frame will permit decoding of one or more preceding frames, the exit frame of the first advertising content;
- select, based on a remaining duration of the first advertising content, second advertising content;
- and
- cause output, after the exit frame, of the second advertising content before output of a second portion of the primary content.
5 more elements
One or more non-transitory computer-readable media storing instructions that, when executed, cause:
- receiving, by a computing device and after output of a first portion of primary content, a request to skip at least a portion of first advertising content;
- identifying, based on the request, based on determining that the first advertising content is replaceable, and based on determining that interrupting output of the first advertising content at an exit frame will permit decoding of one or more preceding frames, the exit frame of the first advertising content;
- selecting, based on a remaining duration of the first advertising content, second advertising content;
- and
- causing output, after the exit frame, of the second advertising content before output of a second portion of the primary content.
2 more elements
Dependencies are inferred from the claim text.