Image display device and electronic device including the same

An image display device comprising:

• a display panel configured to display an image in an image display area;
• a touch sensor on a front surface of the display panel to detect a user's touch;
• a gaze tracking processor configured to analyze image data on an image on a front side captured by a built-in camera of the display panel and detecting the user's gaze tracking coordinate information;
• and
• a main driver circuit configured to divide and separate the image display area into a plurality of divided display areas comprising a gaze area corresponding to the gaze tracking coordinates, at least one adjacent area adjacent to the gaze area, at least one distant area separated from the gaze area with the at least one adjacent area therebetween, and at least one important display area displaying an image of an important feature depending on characteristics of the image, and modulates image data for at least one divided display area angle the divided display areas to control an image display operation for the at least one divided display area.

An electronic device including an image display device,

• the image display device comprising:
• a display panel configured to display an image in an image display area;
• a gaze tracking processor configured to analyze image data for an image on a front side captured by a built-in camera of the display panel and to detect gaze tracking coordinate information;
• and
• a main driver circuit configured to divide and separate the image display area into a plurality of divided display areas based on the gaze tracking coordinate information, and to modulate a grayscale value or a luminance value of the image data for at least one of the divided display areas according to still image or moving image features to thereby control an image display operation for at least one of the divided display areas.