Automatic Electronic Message Recipient Assignment Optimization

A system comprising at least one server for optimizing assignment of electronic message recipients, the at least one server comprising:

• a user-configuration module programmed and operable to receive a plurality of types of electronic messages, a set of recipients, and optimization parameters, wherein the optimization parameters comprise:
• a time delay for testing,
• a contextual variable corresponding to the recipients, and
• a target behavior of the recipient that the user desires to optimize;
• a testing module programmed and operable to:
• select a sample of recipients from the set of recipients, thereby grouping the recipients into selected recipients and unselected recipients;
• send electronic messages from the plurality of types of electronic messages to the selected recipients;
• detect, after the time delay for testing, for the target behavior of the selected recipients;
• and
• compute a metric corresponding to the target behavior of the selected recipients based on the detect step;
• a build-model module programmed and operable to build a recipient assignment model based on the computed metric, wherein the recipient assignment model is operable to predict the likelihood a recipient shall perform the target behavior after receiving each of the plurality of types of electronic messages and to determine an optimal type of electronic message for each recipient;
• and
• a manage module programmed and operable to:
• administer data transfer between the user-configuration, testing, and build-model modules;
• run the recipient assignment model on the group of unselected recipients to determine an optimal type of electronic message for each of the unselected recipients;
• and
• send the optimal type of electronic message to each of the unselected recipients or instruct another to send the optimal type of electronic message to each of the unselected recipients.