Method and system for providing customized content using generative artificial intelligence

A computer device, comprising:

• at least one processor implemented to execute an instruction readable in the computer device,
• wherein the computer device is configured to:
• provide, to a user terminal of a user by the at least one processor, a notification regarding provision of target content generated using a generative artificial intelligence model in response that the user terminal accesses a first page including original content;
• provide, to the user terminal by the at least one processor, a selection function for selecting, in association with the generative artificial intelligence model, a preference intensity indicating a preference strength associated with the original content;
• collect content information of the original content included in the first page and behavior information of the user for the original content, in relation to the original content, by the at least one processor;
• infer preference information of the user based on the content information and the behavior information, by the at least one processor;
• generate the target content through the generative artificial intelligence model based on the preference intensity selected through the selection function and the inferred preference information of the user, by the at least one processor;
• provide the generated target content, by the at least one processor;
• and
• provide, to an external service by the at least one processor, identification information of the generated target content including a hash value, parameter information used to call the generative artificial intelligence model, and the preference information used by the generative artificial intelligence model to generate the target content,
• wherein the computer device is configured to generate the target content by:
• determining whether to provide the target content based on consent of the user including cookies consent with regard to provision of the target content using the generative artificial intelligence model;
• and
• generating the target content through the generative artificial intelligence model based on the inferred preference information of the user in case that it is determined to provide the target content in response to the consent of the user