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US 2025/0378136 A1Published application
Detecting subtle consumer preferences with granular browsing behaviors on console/app
AssigneeSony Interactive Entertainment Inc.
InventorChen Yao
Life of this patent
Estimating the term…
Abstract
Personalized experiences for a user are based on the input patterns of the user. Scrolling behavior on a touchscreen may be used to deliver personalized experiences. The point-by-point coarse scrolling data is aggregated and condensed on the user device being scrolled and the condensed data sent to a server for analysis to save bandwidth.
Claims20
A method comprising:
- receiving raw data from touch input on a touch surface of a device;
- at the device, condensing the raw data to condensed data;
- sending the condensed data to an analysis apparatus;
- at the analysis apparatus, using the condensed data to identify personalization information;
- sending the personalization information to the device;
- and
- implementing at least some of the personalization information on the device.
4 more elements
A processor system configured to:
- receive signals from a touch surface of a device;
- condense the signals to vectors;
- send the vectors to an analysis apparatus;
- receive from the analysis apparatus personalization information related to the vectors;
- and
- implement the personalization information on the device.
3 more elements
An apparatus comprising:
- at least one computer memory that is not a transitory signal and that includes instructions executable by at least one processor system to:
- receive condensed data from a device, the condensed data representing raw data generated by a scroll motion on a touch surface of the device;
- correlate the condensed data to personalization information;
- and
- transmit the personalization information to the device.
2 more elements
Dependencies are inferred from the claim text.