US 2025/0225549 A1 · AUDIO ADVERTISEMENT DELIVERY METHOD, DEVICE, AND SYSTEM

Abstract

An audio advertisement delivery method is provided, including: A client (100) sends an advertisement request to a cloud apparatus (20, 90, 110) when playing an audio program (301). The advertisement request includes information about the audio program, an identifier of a target advertisement slot, and a user characteristic. The cloud apparatus (20, 90, 110) determines a vector representation of the target advertisement slot based on the information about the audio program and the identifier of the target advertisement slot (302). The vector representation of the target advertisement slot is used to describe content related in the audio program within a period of time before the target advertisement slot. The cloud apparatus (20, 90, 110) determines, based on the user characteristic and the vector representation of the target advertisement slot, an audio advertisement matching the target advertisement slot (303).

Claims16

Dependent claims

An audio advertisement delivery method, comprising:

receiving, by a cloud, an advertisement request from a client, wherein the advertisement request comprises information about an audio program, an identifier of a target advertisement slot, and a user characteristic, the target advertisement slot is one of at least one advertisement slot mined from the audio program, and the advertisement request is triggered when the client plays the audio program;
determining, by the cloud, a vector representation of the target advertisement slot based on the information about the audio program and the identifier of the target advertisement slot, wherein the vector representation of the target advertisement slot is used to describe content related in the audio program within a period of time before the target advertisement slot;
obtaining, by the cloud based on the user characteristic and the vector representation of the target advertisement slot, an audio advertisement matching the target advertisement slot;
and
sending, by the cloud, the audio advertisement to the client, wherein the client plays the audio advertisement when the audio program is played to the target advertisement slot.

2 more elements

An advertisement slot mining method, comprising:

obtaining, by a cloud, an audio program of a to-be-mined advertisement slot;
determining, by the cloud, at least one advertisement slot based on time domain information of the audio program in a voice state and text content obtained by converting the audio program into text;
and
encoding, by the cloud, text content within a period of time before each advertisement slot in the at least one advertisement slot, to obtain a vector representation of each advertisement slot.

1 more element

Dependencies are inferred from the claim text.

Audio advertisement delivery method, device, and system

Life of this patent

Audio advertisement delivery method, device, and system

Life of this patent

Abstract

Claims16