US 2025/0168433 A1 · METHODS, APPARATUS, AND ARTICLES OF MANUFACTURE TO DETERMINE PENETRATION AND CHURN OF STREAMING SERVICES

Abstract

Methods, apparatus, systems, and articles of manufacture are disclosed that determine a penetration and a churn of a streaming service. Example apparatus disclosed herein includes processor circuitry to instantiate at least interval determination circuitry to determine an interval between the first tuning event and the second tuning event, the first and second tuning events corresponding to streaming of media in a first household using the streaming service via a media device, characterization circuitry to characterize a status of the first household as subscribed when the interval satisfies a threshold, aggregation circuitry to aggregate statuses of households over a time period, the households including the first household, and penetration determination circuitry to generate first analytical data based on a number of subscribed statuses per a total number of households at a timestamp, the timestamp within the time period.

Claims20

Dependent claims

An audience measurement system comprising:

a processor;
and
at least one memory having stored thereon computer readable instructions that, when executed by the processor, cause the audience measurement system to perform operations, the operations comprising:
calculating an interval between a first tuning event and a second tuning event, wherein the first and second tuning events each correspond to streaming of media in a first household using a given streaming service;
updating a status of the first household as subscribed to the given streaming service when the interval satisfies a retention threshold;
combining statuses of multiple households over a time period, wherein the multiple households include the first household;
and
determining a streaming subscription share measure corresponding to the given streaming service based on a number of subscribed statuses per a total number of the multiple households at a timestamp, wherein the time period includes the timestamp.

5 more elements

A non-transitory computer readable storage medium having stored thereon instructions that, when executed by a processor, cause performance of:

calculating an interval between a first tuning event and a second tuning event, wherein the first and second tuning events each correspond to streaming of media in a first household using a given streaming service;
updating a status of the first household as subscribed to the given streaming service when the interval satisfies a retention threshold;
combining statuses of multiple households over a time period, wherein the multiple households include the first household;
and
determining a streaming subscription share measure corresponding to the given streaming service based on a number of subscribed statuses per a total number of the multiple households at a timestamp, wherein the time period includes the timestamp.

2 more elements

Dependencies are inferred from the claim text.

Methods, apparatus, and articles of manufacture to determine penetration and churn of streaming services

Life of this patent

Methods, apparatus, and articles of manufacture to determine penetration and churn of streaming services

Life of this patent

Abstract

Claims20