Systems and Methods for Mobile Device Servicing at Point of Interest

A user computing device, comprising:

• one or more processors;
• and
• a memory storing instructions that when executed by the one or more processors cause the user computing device to perform operations comprising:
• receiving a plurality of beacon broadcasts, the plurality of beacon broadcasts comprising one or more beacon identifiers corresponding to one or more first party beacons within a physical location associated with a merchant;
• detecting a triggering event associated with at least one of the one or more beacon identifiers;
• generating a user communication for a first party computing system associated with the merchant, wherein the user communication comprises data indicative of the at least one beacon identifier;
• receiving a first party advertising communication indicative of a first party item associated with the at least one beacon identifier;
• and
• in response to the first party advertising communication, providing for display data indicative of the first party item associated with the at least one beacon identifier.

One or more non-transitory computer-readable media comprising instructions that when executed by one or more computing devices cause the one or more computing devices to perform operations comprising:

• receiving a plurality of beacon broadcasts, the plurality of beacon broadcasts comprising one or more beacon identifiers corresponding to one or more first party beacons within a physical location associated with a merchant;
• detecting a triggering event associated with at least one of the one or more beacon identifiers;
• generating a user communication for a first party computing system associated with the merchant, wherein the user communication comprises data indicative of the at least one beacon identifier;
• receiving a first party advertising communication indicative of a first party item associated with the at least one beacon identifier;
• and
• in response to the first party advertising communication, providing for display data indicative of the first party item associated with the at least one beacon identifier.