Personalized artificial intelligence driven marketing platform

A system for generating personalized recommendations, the system comprising a processor and a memory, the system configured to implement a method comprising:

• providing an interface on a user device, wherein the interface is configured to allow the user to interact with the system;
• retrieving, information about a user through external databases and online activities of the user to generate historical user data,
• generating a digital assistant, wherein the digital assistant is configured to learn characteristics of a user from the historical user data, the characteristics comprises interests, habits, and relationships;
• predicting, through intent score' algorithm, one or more requirements of the user;
• and
• based on the one or more requirements, through the intent score' algorithm, suggesting one or more recommendations for goods and/or service to the user.