US 2025/0166006 A1Published application

System and method for dynamic budget control

AssigneeYashoo Ad Tech LLC

InventorsAriel Raviv, Rotem Stram

Life of this patent

Estimating the term…

Loading patent…

Abstract

One or more computing devices, systems, and/or methods are provided. In an example, a first budget is determined for a first instance of a first time period. A pacing system, that is configured to pace spending over a time period based upon a budget, is controlled to spend on transmission of content to a first plurality of client devices using the first budget during the first instance of the first time period. Feedback indicating a rate of spending associated with the transmission of content to the first plurality of client devices is received. Using the feedback, the first budget is updated to determine a second budget for a second instance of the first time period. The pacing system is controlled to spend on transmission of content to a second plurality of client devices using the second budget during the second instance of the first time period.

Claims20

Dependent claims

A content distribution system, comprising:

a dynamic budget control system configured to:
receive campaign budget information from a campaign onboarding platform;
determine, based upon the campaign budget information, a first budget for a first instance of a first time period;
in response to determining the first budget, store the first budget in memory of the dynamic budget control system in association with the first time period;
transmit, to a pacing system, a first set of instructions instructing control the pacing system to spend on transmission of content, via communication with a serving system, to a first plurality of client devices using the first budget during the first instance of the first time period;
receive, from the pacing system, feedback indicating a rate of spending associated with the transmission of content to the first plurality of client devices during the first instance of the first time period;
update, using the feedback associated with the first instance of the first time period, the first budget to determine a second budget for a second instance of the first time period, wherein a plurality of time periods are between the first instance of the first time period and the second instance of the first time period;
in response to determining the second budget, clear the memory of the dynamic budget control system and store the second budget in the memory of the dynamic budget control system in association with the first time period;
and
transmit, to the pacing system, a second set of instructions instructing the pacing system to spend on transmission of content, via communication with the serving system, to a second plurality of client devices using the second budget during the second instance of the first time period.

7 more elements

A method, comprising:

determining a first budget for a first instance of a first time period;
in response to determining the first budget, storing the first budget in memory of a dynamic budget control system in association with the first time period;
transmitting, to a pacing system that is configured to pace spending over a time period based upon a budget, a first set of instructions instructing the pacing system to spend on transmission of content to a first plurality of client devices using the first budget during the first instance of the first time period;
receiving, from the pacing system, feedback indicating a rate of spending associated with the transmission of content to the first plurality of client devices during the first instance of the first time period;
updating, using the feedback associated with the first instance of the first time period, the first budget to determine a second budget for a second instance of the first time period, wherein a plurality of time periods are between the first instance of the first time period and the second instance of the first time period;
in response to determining the second budget, clearing the memory of the dynamic budget control system and storing the second budget in the memory of the dynamic budget control system in association with the first time period;
and
transmitting, to the pacing system, a second set of instructions instructing the pacing system to spend on transmission of content to a second plurality of client devices using the second budget during the second instance of the first time period.

5 more elements

A non-transitory machine readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:

determining a first budget for a first instance of a first time period;
in response to determining the first budget, storing the first budget in memory of a dynamic budget control system in association with the first time period;
transmitting, to a pacing system that is configured to pace spending over a time period based upon a budget, a first set of instructions instructing the pacing system to spend on transmission of content to a first plurality of client devices using the first budget during the first instance of the first time period;
receiving, from the pacing system, feedback indicating a rate of spending associated with the transmission of content to the first plurality of client devices during the first instance of the first time period;
updating, using the feedback associated with the first instance of the first time period, the first budget to determine a second budget for a second instance of the first time period, wherein a plurality of time periods are between the first instance of the first time period and the second instance of the first time period;
in response to determining the second budget, clearing the memory of the dynamic budget control system and storing the second budget in the memory of the dynamic budget control system in association with the first time period;
and
transmitting, to the pacing system, a second set of instructions instructing the pacing system to spend on transmission of content to a second plurality of client devices using the second budget during the second instance of the first time period.

5 more elements

Dependencies are inferred from the claim text.