Genuine Scanner System & Method

A method of providing a confidence level of authenticity of an item to a customer, comprising:

• installing an App on a user's smart device, the App configured to instruct the user to take at least one of images and a video of an item desired for purchase;
• sending the least one of images and video to a server-run application that evaluates the item within the at least one of images and video;
• determining the item type and brand within at least one of the App and the server-run application;
• comparing the at least one of images and video with images of an authentic item;
• generating at least one of a score and score range based on the comparing;
• and
• sending the at least one of score and score range to the App on the user's smart device,
• wherein the method provides a measure of authenticity of the item.

A genuine item scanning authentication system, comprising:

• a communications network;
• a server connected to the communication network;
• portable smart device configured to communicate to the communications network;
• an App installed on the portable smart device, having image taking capabilities, wherein the App provides a client-side interface for the server and is configured to instruct a user to take one or more images an item under consideration, to be sent to the server;
• an intake module hosted by the server, evaluating received one or more images from App, wherein the intake module is configured to perform at least one of image correction, adjustment, and quality control of the user-provided images, and return instructions to the user if additional images or information is required, or a preliminary authentication score;
• an authentication module, comparing received information from the App with images of an authentic item and weighing a result of the comparing to arrive at an authentication score of the item under consideration;
• and
• a reply module hosted by the server, sending the authentication score to at least one of the App and the portable smart device.