Interactive media plaform content

A system to provide content on a media platform, the system comprising:

• a memory configured to store data;
• a processor configured to read the data from the memory and further configured to:
• obtain the content for display to a user device;
• and
• apply an interactive element embedded into the content to interact with the user device, thereby allowing the interactive element to dynamically react on demand to changes in real-time sensing by the user device while displaying the content on the user device, wherein the interactive element is embedded as an overlay, and wherein the interactive element dynamically reacting on demand includes changing one or more visual properties of an interactive visual component of the interactive element in response to the real-time sensing by the user device while the content for display remains unchanged.