Systems and methods for switching from a non-linear service to a linear service

A method comprising:

• receiving a request from a user to access a video that is scheduled for transmission, simultaneously to a plurality of users, beginning from a scheduled start time, wherein the request is received after the scheduled start time, and wherein the transmission is performed by a linear service to which the user subscribes;
• in response to receiving the request, generating for display, based on the transmission, the video to the user;
• receiving, during display of the video, a command from the user to start playback of the video over from the beginning;
• in response to receiving the command:
• identifying a non-linear service to which the user subscribes, different from the linear service, that provides non-linear content over an Internet link, and that offers a non-linear copy of the video;
• and
• playing back the non-linear copy of the video from the beginning.