Live ad processing engine service

A method comprising:

• receiving, by an application executing on a user device, a first manifest file from at least one of a plurality of servers associated with a content provider, wherein the first manifest file comprises:
• a list of a plurality of segments corresponding to media content;
• and
• a first ad break marker indicating a first ad insertion opportunity in the list of the plurality of segments corresponding to the media content;
• playing, by the application, a first subset of the plurality of segments corresponding to the media content using data from the first manifest file;
• during the playing of the first subset of the plurality of segments corresponding to the media content, transmitting, by the application, a first request to at least one of the plurality of servers for a second manifest file associated with at least one first advertisement, wherein the first request is transmitted based at least in part on a position of the first ad break marker in the list of the plurality of segments corresponding to the media content;
• receiving, by the application, the second manifest file from at least one of the plurality of servers, wherein the second manifest file comprises a list of plurality of segments corresponding to the at least one first advertisement;
• playing, by the application, the plurality of segments corresponding to the at least one first advertisement using data from the second manifest file;
• and
• after conclusion of the playing the plurality of segments corresponding to the at least one first advertisement, playing, by the application, a second subset the plurality of segments corresponding to the media content using the data from the first manifest file.

A system comprising:

• input/output circuitry configured to:
• receive, by an application executing on a user device, a first manifest file from at least one of a plurality of servers associated with a content provider, wherein the first manifest file comprises:
• a list of a plurality of segments corresponding to media content;
• and
• a first ad break marker indicating a first ad insertion opportunity in the list of the plurality of segments corresponding to the media content;
• control circuitry configured to:
• play, by the application, a first subset of the plurality of segments corresponding to the media content using data from the first manifest file;
• and
• wherein the input/output circuitry is further configured to:
• during the playing of the first subset of the plurality of segments corresponding to the media content, transmit, by the application, a first request to at least one of the plurality of servers for a second manifest file associated with at least one first advertisement, wherein the first request is transmitted based at least in part on a position of the first ad break marker in the list of the plurality of segments corresponding to the media content;
• receive, by the application, the second manifest file from at least one of the plurality of servers, wherein the second manifest file comprises a list of plurality of segments corresponding to the at least one first advertisement;
• and
• wherein the control circuitry is further configured to:
• play, by the application, the plurality of segments corresponding to the at least one first advertisement using data from the second manifest file;
• and
• after conclusion of the playing the plurality of segments corresponding to the at least one first advertisement, play, by the application, a second subset the plurality of segments corresponding to the media content using the data from the first manifest file.