Information processing device, information processing system, and information processing method

An information processing device comprising:

• a generation unit configured to generate information including:
• viewed advertisement information indicating an advertisement viewed by a first customer out of advertisements displayed on a display device installed in a store,
• purchased product information indicating a product purchased by the first customer, and
• customer attribute information indicating attributes of the second customer as customer data
• on the basis of:
• a second captured image in which a second imaging area including a position at which the first customer performs a procedure for purchasing a product in an area in the store is imaged;
• and a first captured image in which a first imaging area including a position at which an advertisement displayed on the display device is visible is imaged.

An information processing system comprising:

• a display device installed at a position in a store;
• and
• an information processing device configured to cause the display device to display an advertisement,
• wherein the information processing device comprises:
• a display control unit configured to cause the display device to display an advertisement on the basis of:
• customer data including information in which viewed advertisement information indicating an advertisement viewed by a first customer out of advertisements displayed on the display device, purchased product information indicating a product purchased by the first customer, and customer attribute information indicating attributes of the first customer are correlated;
• and
• a first captured image in which a first imaging area including a position at which an advertisement displayed on the display device is visible is imaged.

An information processing method comprising:

• causing a display device installed at a position in a store to display an advertisement on the basis of:
• customer data including information in which there are correlated viewed advertisement information indicating an advertisement viewed by a first customer out of advertisements displayed on the display device, purchased product information indicating a product purchased by the first customer, and customer attribute information indicating attributes of the first customer;
• and
• a first captured image in which a first imaging area including a position at which an advertisement displayed on the display device is visible is imaged.