System and method for compensation of individual data providers

Abstract

The system allows for profit generated through data-based targeting of digital advertisements to be redistributed to the individual creators/owners of the personal data used to facilitate the targeting process. The system creates, via a mobile application, an opt-in data pool of “zero-person” data (obtained via an enrolment questionnaire and/or behavioural tracking methods.) Once collective data has been sold for use in targeting, the app will use the same digital pathways employed for member identification/contribution to remunerate contributors with a proportional share of the generated revenue, regardless of each member's actual interaction with said advertising. The system provides a dedicated channel for advertisements to reach targeted contributors. The system further provides a method for calculation and graphical display of the contributor's share value, as well as a means of transferring funds to a member's personal financial account.

Dependencies are inferred from the claim text.