US 2025/0156899 A1 · MULTICHANNEL IN-CLUB ATTRIBUTION SYSTEM FOR FEATURED ITEMS

Abstract

Examples provide for multichannel attribution of member-related offline purchase data with member-related online activity data associated with a featured item entry for an item featured on a webpage. An attribution manager correlates the offline purchase data associated with the featured item and items related to the featured item with the online activity data, such as views and clicks associated with the featured item entry. The attribution manager generates a multichannel attribution report including multichannel attribution data, including attribution level data and time window data. The attribution level data includes direct attribution data, complementary item attribution data and common brand attribution data. The time window data includes identification of a time window during which member purchase of instances of the featured item take place subsequent to member online activity associated with the featured item. The attribution report is presented to users via a user interface device.

Claims20

Dependent claims

A system for multichannel in-club attribution, the system comprising:

a processor;
and
a computer-readable medium storing instructions that are operative upon execution by the processor to:
monitor online activity associated with a featured item entry within a webpage by a plurality of members, the online activity including featured item entry views and featured item entry clicks;
obtain multichannel purchase data for a set of attributable items associate with the featured item entry from a data store using a member identifier (ID) for each member in the plurality of members, the set of attributable items comprising a featured item associated with the featured item entry and a set of items related to the featured item, the multichannel purchase data comprising online purchase data and offline purchase data;
correlate the online activity with the multichannel purchase data for the set of attributable items;
and
create a multichannel attribution report including multichannel attribution data associated with purchases of instances of items in the set of attributable items by the plurality of members correlated with the online activity of the plurality of members, the multichannel attribution report presented to a user via a user interface device.

5 more elements

A method for multichannel in-club attribution, the method comprising:

monitoring online activity associated with a featured item entry by a plurality of members of a retail club, the featured item entry representing a featured item, the featured item entry associated with a webpage;
generating online activity data describing the monitored online activity associated with the featured item entry, the monitored online activity comprising a number of views of the featured item entry and a number of clicks on the featured item entry by the plurality of members occurring within a predetermined time-period;
obtaining multichannel purchase data for a set of attributable items associate with the featured item, the set of attributable items comprising the featured item and a set of items related to the featured item, the multichannel purchase data comprising online purchase data and offline purchase data;
correlating the online activity data with the multichannel purchase data for the set of attributable items;
generating multichannel attribution data associated with the featured item entry describing online activity correlated with purchase of instances of items in the set of attributable items;
and
creating a multichannel attribution report describing item purchases attributable to the featured item entry across multiple purchase channels, the multichannel attribution report presented to a user via a user interface device.

4 more elements

One or more computer storage devices having computer-executable instructions stored thereon, which, upon execution by a computer, cause the computer to perform operations comprising:

monitor online activity associated with a featured item entry within a webpage by a plurality of members of a retail club, the featured item entry associated with a featured item;
generate online activity data describing the monitored online activity associated with the featured item entry, the monitored online activity comprising a number of views of the featured item entry and a number of clicks on the featured item entry by the plurality of members occurring within a predetermined time-period;
obtain multichannel purchase data for a set of attributable items associate with the featured item entry, the set of attributable items comprising the featured item and a set of items related to the featured item, the multichannel purchase data comprising online purchase data and offline purchase data, wherein the offline purchase data comprises in-club purchase data associated with purchase of instances of the items in the set of attributable items at a retail facility associated with the retail club;
generate multichannel attribution data associated with the featured item entry describing online activity correlated with purchase of instances of items in the set of attributable items;
and
generate a multichannel attribution report describing item purchases attributable to the featured item entry across multiple purchase channels;
and
present the multichannel attribution report to a user via a user interface device.

5 more elements

Dependencies are inferred from the claim text.

Multichannel in-club attribution system for featured items

Life of this patent

Multichannel in-club attribution system for featured items

Life of this patent

Abstract

Claims20