Systems and Methods for Generating Insights Based on Physical Signals

A first party computing system, comprising:

• one or more processors;
• and
• a memory storing instructions that when executed by the one or more processors cause the first party computing system to perform operations comprising:
• receiving contextual data associated with a first party user and at least one item, wherein the contextual data is indicative of a physical interaction between the first party user and the at least one item;
• determining an item interest level for the at least one item based, at least in part, on the contextual data;
• and
• initiating a presentation of a content item to the first party user via a user device associated with the first party user based, at least in part, on the item interest level for the at least one item, wherein the content item comprises information for the at least one item.

One or more non-transitory computer-readable media comprising instructions that when executed by one or more computing devices cause the one or more computing devices to perform operations comprising:

• receiving contextual data associated with a first party user and at least one item, wherein the contextual data is indicative of a physical interaction between the first party user and the at least one item;
• receiving user data associated with the first party user;
• determining an item interest level for the at least one item based, at least in part, on the contextual data;
• and
• initiating a presentation of a content item to the first party user via a user device associated with the first party user based, at least in part, on the user data and the item interest level, wherein the content item comprises information for the at least one item.