Computer-readable recording medium storing information processing program, information processing method, and information processing device

An information processing method, implemented by a computer, the information processing method comprising:

• acquiring first information that includes information related to arrangement of a plurality of products in a store;
• acquiring second information that includes information that specifies one or a plurality of the products purchased by each of a plurality of customers;
• determining an estimation region in which each of the plurality of customers is estimated to have moved in the store based on the first information and the second information;
• and
• calculating an evaluation value for evaluation of how much the product is considered to have come into sight of the plurality of customers based on the first information and the estimation region.

An information processing device comprising:

• a memory;
• a processor coupled with the memory and configured to
• acquire first information that includes information related to arrangement of a plurality of products in a store and second information that includes information that specifies one or a plurality of the products purchased by each of a plurality of customers;
• determine an estimation region in which each of the plurality of customers is estimated to have moved in the store based on the first information and the second information;
• and
• calculate an evaluation value for evaluation of how much the product is considered to have come into sight of the plurality of customers based on the first information and the estimation region.