Electronic business card and contact management system with integrated targeted marketing platform

A contact management and communication system for communication of business card information, the system comprising:

• an electronic business card configured to cause a recipient device to initiate an action in the recipient device upon receiving or scanning electronic business card information from the electronic business card, wherein the electronic business card comprises at least one of a near-field communication chip and a QR code;
• a network configured to enable indirect communication between the recipient device and an application system;
• and
• the application system in operable communication with the network, the application system configured to transmit a user information associated with a user of the electronic business card to a database configured to store the user information, and the application system being configured to permit the user to interact with the user information via a user interface,
• wherein the action is configured to present, via the recipient device, a lead collection interface configured to receive a first lead contact detail of a lead, the lead collection interface in electronic communication with the network;
• and
• the action is further configured to present, via the recipient device, an enriched lead collection interface configured to receive at least a second lead contact detail of the lead, the enriched lead collection interface in electronic communication with the network.

A method for generating a lead using an electronic business card, the method comprising:

• capturing information associated with a lead via the electronic business card,
• wherein the electronic business card comprises at least one of a near-field communication chip and a QR code;
• displaying a lead collection interface upon capturing the information associated with the lead via the electronic business card;
• receiving a first lead contact detail of the lead via the lead collection interface;
• displaying an enriched lead collection interface after submission of the first lead contact detail;
• and
• receiving a second lead contact detail of the lead via the enriched lead collection interface.