Extended reality tags in an extended reality platform

A computer-implemented method comprising:

• obtaining, via a user interface of an application executing on a client device, a definition of an augmented reality (AR) object, wherein the definition includes at least one or more of:
• a preferred structural design of the AR object;
• a preferred mode of interaction with the AR object;
• a feedback to the preferred mode of interaction;
• timing of validity and display of the AR object;
• or
• a location where the AR object is to be rendered;
• embedding, by a server associated with the client device, information in the AR object in accordance with the definition of the AR object;
• obtaining, via the user interface, one or more rules applicable to the AR object, wherein the one or more rules include at least one of:
• a rule to customize the information embedded in the AR object based on identity of a client accessing the AR object at the rendered location;
• a rule to customize the information embedded in the AR object based on identity of another client device accessing the AR object at the rendered location;
• or
• a rule to apply the customization to the AR object;
• generating, from another application executing on the other client device, a request to render the AR object with the embedded information for the client or the other client device;
• determining, by the server, whether to render the AR object based on the definition and the one or more rules;
• and
• based on a determination to render the AR object, displaying the rendered AR object on another user interface of the other client device.