System and method for controlling output of content in vehicle

A system for controlling an output of content in a vehicle, the system comprising:

• a first vehicle;
• a first display disposed on an outside of the first vehicle;
• a second display disposed on the outside of the first vehicle next to the first display, and including a display panel of different type from the first display;
• and
• a content output module configured to control content that is outputted onto the first display and the second display,
• wherein the content output module includes:
• a content analysis processor configured to generate content conversion information by analyzing a content source, characteristic information of the first display, and characteristic information of the second display;
• a content conversion processor configured to generate a converted content by converting the content source based on the content conversion information;
• and
• a content providing processor configured to provide the converted content to the first display and the second display,
• wherein the content conversion module further includes an interface generation processor configured to implement a user environment including a content selection interface that determines the content source and a content output interface that provides a display state of the vehicle in accordance with the content conversion information,
• wherein the interface generation processor is configured to provide the user environment to a user equipment, and
• wherein the vehicle display state of the content output interface is configured to display an exterior design of the first vehicle, content that is outputted on the first display, and content that is outputted on the second display together.