Methods and systems to meter media content presented on a wireless communication device
AssigneeThe Nielsen Company (US), LLC
InventorsDavid H. Wright, Kamal Nasser, Jeff L. Herrmann, Arun Ramaswamy, Brian Scott Mello
Life of this patent
Estimating the term…
Abstract
An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.
Claims20
A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations to monitor use of a media presentation application installed on a mobile device, wherein the media presentation application is configured to access media over the Internet and present the media, the set of operations comprising:
- determining that the media presentation application is being executed by the mobile device;
- based on the determination that the media presentation application is being executed by the mobile device, determining a duration of usage of the media presentation application;
- and
- transmitting, over a network to a remote server of an audience measurement entity, an identifier of the media presentation application and the duration of usage of the media presentation application.
A system for monitoring use of a media presentation application installed on a mobile device, wherein the media presentation application is configured to access media over the Internet and present the media, the system comprising:
- a processor;
- and
- a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
- determining that the media presentation application is being executed by the mobile device;
- based on the determination that the media presentation application is being executed by the mobile device, determining a duration of usage of the media presentation application;
- and
- transmitting, over a network to a remote server of an audience measurement entity, an identifier of the media presentation application and the duration of usage of the media presentation application.
A method for monitoring use of a media presentation application installed on a mobile device, wherein the media presentation application is configured to access media over the Internet and present the media, the method comprising:
- determining that the media presentation application is being executed by the mobile device;
- based on the determination that the media presentation application is being executed by the mobile device, determining a duration of usage of the media presentation application;
- and
- transmitting, over a network to a remote server of an audience measurement entity, an identifier of the media presentation application and the duration of usage of the media presentation application.
Dependencies are inferred from the claim text.