Dynamic contextual generation of creative content for product listings

A system comprising one or more processors configured to perform the operations of:

• receiving:
• one or more initial product facts for a product, wherein the product has been requested to be listed within a platform,
• user engagement data for a user of the platform, and
• one or more pieces of contextual information related to how the e-product will be viewed within the platform;
• using the initial product facts, the user engagement data, and the pieces of contextual information to train a generative artificial intelligence (AI) model for dynamic creative content generation for the listing;
• using the trained generative AI model to dynamically generate one or more pieces of creative content for the listing;
• displaying the one or more pieces of creative content for the listing on a client device associated with the user;
• receiving feedback regarding user engagement with the pieces of creative content in terms of whether an engagement objective has been achieved;
• and
• refining the generative AI model based on the received feedback, wherein the refining comprises optimizing the generative AI model to generate or modify the pieces of creative content to achieve the engagement objective.

A non-transitory computer-readable medium comprising:

• instructions for receiving:
• one or more initial product facts for a product, wherein the product has been requested to be listed within a platform,
• user engagement data for a user of the platform, and
• one or more pieces of contextual information related to how the e-product will be viewed within the platform;
• instructions for using the initial product facts, the user engagement data, and the pieces of contextual information to train a generative artificial intelligence (AI) model for dynamic creative content generation for the listing;
• instructions for using the trained generative AI model to dynamically generate one or more pieces of creative content for the listing;
• instructions for displaying the one or more pieces of creative content for the listing on a client device associated with the user;
• instructions for receiving feedback regarding user engagement with the pieces of creative content in terms of whether an engagement objective has been achieved;
• and
• instructions for refining the generative AI model based on the received feedback, wherein the refining comprises optimizing the generative AI model to generate or modify the pieces of creative content to achieve the engagement objective.