Dynamic secondary content selection and optimization

A computing system, comprising:

• a memory configured to store computer instructions;
• and
• a processor configured to execute the computer instructions to:
• receive a secondary content request for a target website being presented to a user;
• employ a category-determination model to determine a category for the target website;
• determine a plurality of top shows for the category;
• select a show from the plurality of top shows;
• select secondary content for the target website based on the selected show;
• and
• provide the selected secondary content to the user via the target website.

A non-transitory computer-readable storage medium that stores instructions that, when executed by a processor in a computing system, cause the processor to perform actions, the actions comprising:

• receiving a secondary content request for a target website being presented to a user;
• employing a category-determination model to determine a category for the target website;
• determining a plurality of top shows for the category;
• selecting a show from the plurality of top shows;
• selecting secondary content for the target website based on the selected show;
• and
• providing the selected secondary content to the user via the target website.