Product description support system

A product description support system executed by a computer system including a management server, comprising:

• an access reception unit that accepts access performed using an access identifier (e.g., URL) included in a code pre-associated with a product when read by the customer's user terminal;
• a content change unit that selects content data corresponding to the access identifier from among multiple pieces of pre-stored content data according to predetermined provision conditions, thus changing the content data associated with the access identifier;
• a content transmission unit that sends the changed content data to the customer's terminal for display, allowing it to be viewed on the user terminal;
• and
• an access history management unit that records the provision history of each content data,
• wherein the content change unit selects content data by adopting one of the following methods:
• Method 1) selecting content data from among the multiple pieces of content data that satisfies a predetermined provision count;
• Method 2) obtaining an access count N, which is the number of accesses to the access identifier used by the customer's user terminal, and selecting content data from among the multiple pieces of content data where the access count N satisfies the provision count;
• Method 3) selecting more detailed content data from among the multiple pieces of content data according to the access count N;
• Method 4) managing the user level of the customer, increasing the user level as the number of accesses to the access identifier used by the customer's user terminal increases, and, if the customer requests to view content data at a level lower than the current user level, adjusting the user level to the requested content level, and selecting content data from among the multiple pieces of content data according to the user level;
• Method 5) obtaining the most recent access date and time of the access identifier used by the customer's user terminal and selecting content data based on the elapsed time since that access date and time;
• Method 6) identifying the average viewing time or the ratio of viewing time for videos related to past accesses on the customer's user terminal and selecting video content data with a playback time corresponding to the average viewing time or the ratio of viewing time from among the multiple pieces of content data;
• Method 7) selecting content data from among the multiple pieces of content data based on the purchase rate of the product within a specified time after viewing, in descending order of purchase rate;
• Method 8) storing, in the memory unit of the management server, information associating each product with a sales region and information associating each piece of content data with a provision region and time period, identifying the product associated with the URL used in the access, specifying the sales region of the identified product, and selecting content data from among the multiple pieces of content data where the sales region of the identified product corresponds to the provision region and the current time corresponds to the time period;
• Method 9) selecting different content data depending on whether the product associated with the URL used in the access has already been purchased;
• and
• Method 10) obtaining at least one of gender, age group, or occupation from the attribute information of the customer who performed the access on the user terminal, and selecting content data from among the multiple pieces of content data that satisfies the target attributes using the information in the memory unit.