Using entitlements deployed on blockchain to manage customer experiences

One or more computer-readable media having a plurality of executable instructions embodied thereon, which, when executed by one or more processors, cause the one or more processors to perform a method comprising:

• receiving, via an entitlement definition component, a selection of a plurality of parameters of an entitlement;
• monitoring, via a customer data monitoring component, customer data for a customer;
• trigger-generating, via a blockchain-based entitlement generator component, a representation of the entitlement for the customer based on the plurality of parameters of the entitlement, the representation of the entitlement comprising a portion of the customer data for the customer;
• and
• causing recording, via a blockchain-based entitlement generator component, of the representation of the entitlement on a blockchain.

A computing system comprising:

• a processor;
• and
• a non-transitory computer-readable medium having stored thereon instructions that when executed by the processor, cause the processor to perform operations including:
• storing, via an entitlement definition component, a plurality of parameters of an entitlement, at least one of the plurality of parameters designating a qualification for the entitlement;
• monitoring, via a customer data monitoring component, customer data for a customer;
• responsive to the customer meeting the qualification for the entitlement based on the customer data of the customer, trigger-generating, via a blockchain-based entitlement generator component, a representation of the entitlement for the customer based on the plurality of parameters of the entitlement, the representation of the entitlement comprising a portion of the customer data for the customer;
• and
• causing recording, via a blockchain-based entitlement generator component, of the representation of the entitlement on a blockchain.