Standardization Of Text Data In Content Items

A method, comprising:

• identifying a first target phrase of a content item;
• selecting a first subset of characters of a first verb, comprised within the first target phrase, for comparison with a plurality of nouns extracted from a data corpus for a phrase conversion process;
• comparing the first subset of characters, of the first verb, to the plurality of nouns;
• identifying a first candidate subset of one or more nouns, of the plurality of nouns, that includes a sequence of characters that match the first subset of characters of the first verb;
• selecting a particular noun, of the first candidate subset of one or more nouns, based on a frequency associated with the particular noun within the data corpus;
• and
• converting the first target phrase of the content item to a first standard phrase at least by replacing the first verb within the first target phrase with the particular noun.

A system comprising:

• at least one device including a hardware processor;
• the system being configured to perform operations comprising:
• identifying a first target phrase of a content item;
• selecting a first subset of characters of a first verb, comprised within the first target phrase, for comparison with a plurality of nouns extracted from a data corpus for a phrase conversion process;
• comparing the first subset of characters, of the first verb, to the plurality of nouns;
• identifying a first candidate subset of one or more nouns, of the plurality of nouns, that includes a sequence of characters that match the first subset of characters of the first verb;
• selecting a particular noun, of the first candidate subset of one or more nouns, based on a frequency associated with the particular noun within the data corpus;
• and
• converting the first target phrase of the content item to a first standard phrase at least by replacing the first verb within the first target phrase with the particular noun.