Information provision apparatus, terminal apparatus, information provision method, and non-transitory computer-readable storage medium

A terminal apparatus comprising:

• at least one memory configured to store instructions;
• and
• at least one processor configured to execute the instructions to:
• acquire the advertisement information and the route information from an information provision apparatus;
• and
• display the advertisement information on a screen, and also display a mark on the screen by using a current position of a user and the route information, the mark indicating a direction in which the user is to move. move, wherein
• the information provision apparatus comprises:
• at least one memory storing instructions;
• and
• at least one processor configured to execute the instructions to:
• acquire an image from a terminal held by a user located in a facility;
• generate, by processing the image, first position information indicating a position of the user;
• generate, by using the first position information, route information indicating a route that the user is to move;
• select, by using the first position information, advertisement information to be provided to the user;
• and
• transmit, to the terminal, the route information and the advertisement information being selected.

An information provision method comprising,

• by a computer executing:
• acquiring an image from a terminal held by a user located in a facility;
• generating, by processing the image, first position information indicating a position of the user;
• generating, by using the first position information, route information indicating a route that the user is to move;
• selecting, by using the first position information, advertisement information to be provided to the user;
• and
• transmitting, to the terminal, the route information and the advertisement information being selected.