Media-enhanced gifting system

A gifting system, comprising:

• a container having an outer shell adapted to receive a gift item in a void defined by the shell;
• a thematic character depicted on at least a portion of the outer shell;
• a unique identifier coupled to the container, wherein the unique identifier uniquely identifies the container and is useable to reference a first digital record stored in a computing system, the computing system comprising:
• a registration database that associates the unique identifier with the gift container, wherein the unique identifier is associated with a first state,
• one or more processors coupled to the registration database for updating the first state to a second state upon receiving an indication that the first unique identifier has become associated with a digital presentation;
• a presentation server coupled to the registration database and the one or more processors, wherein the presentation server is adapted to (1) receive user input from a remote device and (2) upon request, present a custom presentation on the remote device that includes the user input presented in a context that includes predefined attributes associated with the thematic character.

One or more non-transitory computer-storage media comprising instructions recorded thereon that, when executed by at least one processor of a system, cause the system to perform a set of steps, the steps comprising:

• associating a first unique identifier with a first gift bag in a first database, wherein the first unique identifier is associated with a first state;
• receiving an association indication that the first unique identifier has become associated with a digital presentation;
• incident to receiving the association indication, updating the first state of the first unique identifier to a second state;
• incident to receiving a playback request associated with the first unique identifier, facilitating a presentation of the digital presentation on a remote device.