System and method for measuring effectiveness of advertisement displays

A system for measuring the effectiveness of advertisement, the system comprising:

• a display screen placed in a public area configured to display advertisements and promotional offers;
• a smart box device detachably connected to the display screen, the smart box device comprising
• one or more image capturing devices configured to capture images of the vicinity area of the display screen and the individuals in the vicinity area,
• one or more location sensors configured to capture location of the display screen;
• a processing unit configured to process the data captured by the image capturing devices and the location sensors, and
• a communication interface;
• and
• a central hub connected to the smart box device through a network, the central hub comprising
• a data receiver configured to receive the processed data from the smart box device,
• an analysis module configured to analyze the processed data for measuring the effectiveness of the advertisement being displayed on the display screen and generating feedback for updating the advertisement on the display screen, and
• a delivery database configured to store the analyzed data and the generated feedback and transmitting the feedback to the display screen for running the advertisement.

A method for measuring the effectiveness of advertisement being displayed on a display screen placed in a public area, the method comprising:

• connecting a smart box device to the display screen;
• capturing images of the vicinity area of the display screen and the individuals in the vicinity area through one or more image capturing devices of the smart box device;
• capturing location of the display screen through one or more location sensors of the smart box device;
• monitoring engagement of individuals with the display screen by identifying the individuals viewing the advertisement being displayed on the display screen;
• generating profiles of the individuals viewing the advertisement;
• analyzing the engagement of individuals with the display screen and the generated profiles for measuring the effectiveness of the advertisement being displayed;
• and
• running the advertisement on the display screen based on the measured effectiveness.