System and method for over-the-air broadcast linking to digital podcast content

A method for linking over-the-air broadcast content to digital podcast content, the method comprising:

• receiving broadcast signals and metadata from a radio broadcaster;
• extracting an identifier from the received metadata, wherein the identifier links to a catalog of digital podcast content produced by the radio broadcaster;
• retrieving the catalog of the digital podcast content via an external data network using the extracted identifier;
• and
• displaying, on a user device, a link to the retrieved catalog of the digital podcast content, such that when the displayed link is selected then a list of podcasts corresponding to the retrieved catalog of the digital podcast content is rendered on the user device.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code portions stored therein, the computer program product configured to:

• receive broadcast signals and metadata from a radio broadcaster and/or IP data connection;
• extract an identifier from the received metadata, wherein the identifier links to a catalog of digital podcast content produced by the radio broadcaster;
• retrieve the catalog of the digital podcast content via an external data network using the extracted identifier;
• and
• display, on a user device, a link to the retrieved catalog of the digital podcast content, such that when the displayed link is selected then a list of podcasts corresponding to the retrieved catalog of the digital podcast content is rendered on the user device.