Machine-based object recognition of video content

A method comprising:

• receiving, at a server, a first request from a user for metadata about an object appearing in a video on a user device;
• determining, by the server, that a metadata database does not have the metadata about the object;
• in response to determining that the metadata database does not have the metadata about the object, sending a query, by the server, for an identity of the object appearing in the video to an object recognition server;
• receiving, by the server, the identity of the object appearing in the video from the objection recognition server;
• obtaining, by the server, the metadata about the object based on the identity of the object;
• and
• providing, by the server, the metadata for display to the user, the user device displaying at least a portion of the metadata with the video.