Method, system, and apparatus for programmatically determining and adjusting electronic bid values for a digital content object

An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to:

• receive, from a plurality of client devices, a plurality of transaction signals associated with a plurality of device rendered objects, wherein the plurality of device rendered objects are associated with a digital content object, wherein each transaction signal of the plurality of transaction signals represents a completion of a transaction with one or more client devices of the plurality of client devices involving one or more device rendered objects of the plurality of device rendered objects in response to a first rendering of the one or more device rendered objects via an interface of the one or more client devices;
• receive, from the plurality of client devices, a plurality of device rendered object interaction signals associated with the plurality of device rendered objects, wherein each device rendered object interaction signal of the plurality of device rendered object interaction signals represents one or more electronic interactions performed by one or more client devices of the plurality of client devices with content associated with the digital content object in response to a second rendering of the content via the interface of the one or more client devices;
• programmatically generate a first night time conversion rate associated with a subset of a plurality of network time periods, wherein a subset of a plurality of network time period segments for a respective time period of a plurality of network time periods is associated with a night time period, and wherein the first night time conversion rate is programmatically generated based on dividing a total number of the plurality of transaction signals by a total number of the plurality of device rendered object interaction signals received during the night time period within a first network time period;
• programmatically generate a second night time conversion rate associated with the subset of the plurality of network time period segments, wherein the second night time conversion rate is programmatically generated based on dividing a total number of the plurality of transaction signals by a total number of the plurality of device rendered object interaction signals received during the night time period within the second network time period;
• programmatically generate a night time averaged conversion rate for each of the plurality of network time period segments based on averaging the first night time conversion rate for the subset of the plurality of network time period segments within the first network time period and the second night time conversion rate for each of the plurality of network time period segments within the second network time period;
• programmatically generate a night time multiplier value based on the night time averaged conversion rate, wherein the night time multiplier value is associated with the night time period and indicates a conversion performance assessment of the digital content object during the night time period;
• and
• programmatically adjust an electronic bid value for the digital content object during the night time period based at least on the night time multiplier value.

A method, comprising:

• receiving, from a plurality of client devices, a plurality of transaction signals associated with a plurality of device rendered objects, wherein the plurality of device rendered objects are associated with a digital content object, wherein each transaction signal of the plurality of transaction signals represents a completion of a transaction with one or more client devices of the plurality of client devices involving one or more device rendered objects of the plurality of device rendered objects in response to a first rendering of the one or more device rendered objects via an interface of the one or more client devices;
• receiving, from the plurality of client devices, a plurality of device rendered object interaction signals associated with the plurality of device rendered objects, wherein each device rendered object interaction signal of the plurality of device rendered object interaction signals represents one or more electronic interactions performed by one or more client devices of the plurality of client devices with content associated with the digital content object in response to a second rendering of the content via the interface of the one or more client devices;
• programmatically generating a first night time conversion rate associated with a subset of a plurality of network time periods, wherein a subset of a plurality of network time period segments for a respective time period of a plurality of network time periods is associated with a night time period, and wherein the first night time conversion rate is programmatically generated based on dividing a total number of the plurality of transaction signals by a total number of the plurality of device rendered object interaction signals received during the night time period within a first network time period;
• programmatically generating a second night time conversion rate associated with the subset of the plurality of network time period segments, wherein the second night time conversion rate is programmatically generated based on dividing a total number of the plurality of transaction signals by a total number of the plurality of device rendered object interaction signals received during the night time period within the second network time period;
• programmatically generating a night time averaged conversion rate for each of the plurality of network time period segments based on averaging the first night time conversion rate for the subset of the plurality of network time period segments within the first network time period and the second night time conversion rate for each of the plurality of network time period segments within the second network time period;
• programmatically generating a night time multiplier value based on the night time averaged conversion rate, wherein the night time multiplier value is associated with the night time period and indicates a conversion performance assessment of the digital content object during the night time period;
• and
• programmatically adjusting an electronic bid value for the digital content object during the night time period based at least on the night time multiplier value.

A system comprising at least one repository and at least one server comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the system to:

• receive, from a plurality of client devices, a plurality of transaction signals associated with a plurality of device rendered objects, wherein the plurality of device rendered objects are associated with a digital content object, wherein each transaction signal of the plurality of transaction signals represents a completion of a transaction with one or more client devices of the plurality of client devices involving one or more device rendered objects of the plurality of device rendered objects in response to a first rendering of the one or more device rendered objects via an interface of the one or more client devices;
• receive, from the plurality of client devices, a plurality of device rendered object interaction signals associated with the plurality of device rendered objects, wherein each device rendered object interaction signal of the plurality of device rendered object interaction signals represents one or more electronic interactions performed by one or more client devices of the plurality of client devices with content associated with the digital content object in response to a second rendering of the content via the interface of the one or more client devices;
• programmatically generate a first night time conversion rate associated with a subset of a plurality of network time periods, wherein a subset of a plurality of network time period segments for a respective time period of a plurality of network time periods is associated with a night time period, and wherein the first night time conversion rate is programmatically generated based on dividing a total number of the plurality of transaction signals by a total number of the plurality of device rendered object interaction signals received during the night time period within a first network time period;
• programmatically generate a second night time conversion rate associated with the subset of the plurality of network time period segments, wherein the second night time conversion rate is programmatically generated based on dividing a total number of the plurality of transaction signals by a total number of the plurality of device rendered object interaction signals received during the night time period within the second network time period;
• programmatically generate a night time averaged conversion rate for each of the plurality of network time period segments based on averaging the first night time conversion rate for the subset of the plurality of network time period segments within the first network time period and the second night time conversion rate for each of the plurality of network time period segments within the second network time period;
• programmatically generate a night time multiplier value based on the night time averaged conversion rate, wherein the night time multiplier value is associated with the night time period and indicates a conversion performance assessment of the digital content object during the night time period;
• and
• programmatically adjust an electronic bid value for the digital content object during the night time period based at least on the night time multiplier value.