System and method for expanded reach rich business messaging

A method employing an expanded reach rich messaging application defining computer program instructions executable by at least one processor for exchanging rich communication services messages via a rich business messaging channel, said method comprising:

• receiving a request to send said rich communication services message on a rich communication services channel from an entity to a mobile number of a user, wherein said rich communication services message is created using an application programming interface;
• determining whether said mobile number of said user is enabled for receiving said rich communication services message on said rich communication services channel;
• upon determination that said mobile number of said user is not enabled for receiving said rich communication services message on said rich communication services channel, determining whether said mobile number of said user has exchanged equivalent rich communication services messages on said rich business messaging channel;
• upon successful determination that said mobile number of said user has exchanged said equivalent rich communication services messages on said rich business messaging channel, performing steps comprising:
• determining a rich business messaging identifier mapped to said mobile number of said user;
• creating an equivalent rich communication services message on said rich business messaging channel for said mobile number of said user by translating said rich communication services message into a rich business message;
• and
• transmitting said created equivalent rich communication services message on said rich business messaging channel to said rich business messaging identifier mapped to said mobile number of said user;
• and
• upon determination that said mobile number of said user has not exchanged said equivalent rich communication services messages on said rich business messaging channel, performing steps comprising:
• creating an internal identifier configured to securely map to said mobile number of said user;
• creating an equivalent short message service message comprising a uniform resource locator encoded with said internal identifier;
• transmitting said created equivalent short message service message with said uniform resource locator to said mobile number of said user;
• and
• exchanging said equivalent rich communication services messages on said rich business messaging channel upon clicking said uniform resource locator by said user.

A method employing an expanded reach rich messaging application defining computer program instructions executable by at least one processor for creating and transmitting a rich message, said method comprising:

• receiving a request to send a rich message on a specified rich messaging channel from an entity to a mobile number of a user;
• determining whether said mobile number of said user is enabled for receiving said rich message on said specified rich messaging channel;
• upon successful determination that said mobile number of said user is enabled for receiving said rich message on said specified rich messaging channel, creating and transmitting said rich message on said specified rich messaging channel to said mobile number of said user;
• upon determination that said mobile number of said user is not enabled for receiving said rich message on said specified rich messaging channel, determining whether said mobile number of said user has exchanged a rich communication services message with said entity on an alternative rich business messaging channel;
• upon successful determination that said mobile number of said user has exchanged said rich communication services message with said entity on said alternative rich business messaging channel, determining a rich business messaging channel-specific identifier of said user mapped to said mobile number of said user;
• creating an equivalent rich message on said alternative rich business messaging channel;
• and
• transmitting said created equivalent rich message to said mobile number of said user using said rich business messaging channel-specific identifier of said user.