Automated replacement of stored digital content

An automated process, comprising:

• receiving a program from a broadcast at a local device;
• storing the received program as a stored program in a digital video recorder (DVR) associated with the local device;
• identifying an advertisement in the stored program using an identifier of the advertisement;
• transmitting the identifier to a content management system to record an encounter with the advertisement in response to identifying the advertisement in the stored program;
• receiving from the content management system a uniform resource locator (URL) of a replacement advertisement;
• retrieving the replacement advertisement using the URL, wherein the DVR overwrites the advertisement in the stored program with the replacement advertisement to generate an updated copy;
• and
• presenting the replacement advertisement during playback of the program by the local device from the updated copy.

A computer-based system comprising a processor in communication with a non-transitory memory configured to store programmed logic that, when executed by the processor, cause the computer-based system to perform an automated process, the automated process comprising:

• recording an encounter with an advertisement during playback on a local device;
• receiving an indication that a remote storage digital video recorder (RSDVR) has identified the advertisement in a stored copy of a broadcast program,
• wherein the indication is received after broadcast of the broadcast program and prior to playback of the advertisement by the RSDVR,
• replacing the advertisement in the stored copy of the broadcast program on the RSDVR with a replacement advertisement before playback from the stored copy,
• wherein the RSDVR overwrites the advertisement in the stored copy with the replacement advertisement to generate an updated copy;
• and
• rendering, on the local device, the broadcast program and the replacement advertisement from the updated copy of the broadcast program on the RSDVR.