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AssigneeADAP.TV, Inc.
InventorsBrendan KITTS, Dyng AU, Sih Huseyin ULGER
Estimating the term…
A method of targeting of advertising content for a consumer product is disclosed. The method comprises obtaining consumer demographic data from a first server over a network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons; obtaining product purchaser data for a plurality of product purchasers of the consumer product from a second server over the network, each product purchaser among the plurality of product purchasers being among the plurality of persons; and enriching the purchaser data with the consumer demographic data. The method further comprises enriching viewing data with consumer demographic data; and selecting viewed media among the aggregated viewed media having the highest similarity to the product purchasers as target media for the advertising content.
1-20. (canceled)
A computer-implemented method of targeting electronic media content using an analytics platform, the method comprising:
The computer-implemented method of claim 1, further comprising:
The computer-implemented method of claim 2, further comprising:
The computer-implemented method of claim 2, further comprising:
The computer-implemented method of claim 1, further comprising:
The computer-implemented method of claim 1, further comprising:
The computer-implemented method of claim 6, further comprising:
A system for targeting electronic media content using an analytics platform, the system comprising:
The system of claim 8, the operations further comprising:
The system of claim 9, the operations further comprising:
The system of claim 9, the operations further comprising:
The system of claim 8, the operations further comprising:
The system of claim 8, the operations further comprising:
The system of claim 13, the operations further comprising:
A non-transitory computer readable medium for targeting electronic media content using an analytics platform, the non-transitory computer readable medium storing instructions that, when executed by one or more processors of a computing system, cause the one or more processors to perform operations comprising:
The non-transitory computer readable medium of claim 15, the operations further comprising:
The non-transitory computer readable medium of claim 16, the operations further comprising:
The non-transitory computer readable medium of claim 16, the operations further comprising:
The non-transitory computer readable medium of claim 15, the operations further comprising:
The non-transitory computer readable medium of claim 15, the operations further comprising:
Dependencies are inferred from the claim text.