Call control for providing customized content

An apparatus for providing customized targeted content to a user, the apparatus comprising at least one processor and at least one memory including program code, the at least one memory and the program code configured to, with the at least one processor, cause the apparatus to at least:

• determine whether a phone number for a digital call involving one of a mobile device or a user computing entity is one of a plurality of target phone numbers;
• responsive to determining that the phone number is one of the plurality of target phone numbers, identify one or more content control rules associated with the phone number;
• responsive to identifying the one or more content control rules, identify one or more actions to be carried out in accordance with the one or more content control rules, wherein at least one of the one or more actions involves providing the targeted content via a call companion interface available through the one of the mobile device or the user computing entity;
• identify one or more user preferences associated with the one of a mobile device or a user computing entity;
• identify one or more desired modifications to the targeted content corresponding to the one or more user preferences;
• modify the target content according to the one or more desired modifications;
• and
• provide the targeted content for display via the call companion interface available through the one of the mobile device or the user computing entity.

A non-transitory computer storage medium comprising instructions for providing customized targeted content to a user, the instructions being configured to cause one or more computer processors to at least perform operations configured to:

• determine whether a phone number for a digital call involving one of a mobile device or a user computing entity is one of a plurality of target phone numbers;
• responsive to determining that the phone number is one of the plurality of target phone numbers, identify one or more content control rules associated with the phone number;
• responsive to identifying the one or more content control rules, identify one or more actions to be carried out in accordance with the one or more content control rules, wherein at least one of the one or more actions involves providing the targeted content via a call companion interface available through the one of the mobile device or the user computing entity;
• identify one or more user preferences associated with the one of a mobile device or a user computing entity;
• identify one or more desired modifications to the targeted content corresponding to the one or more user preferences;
• modify the target content according to the one or more desired modifications;
• and
• provide the targeted content for display via the call companion interface available through the one of the mobile device or the user computing entity.