Method and system for facilitating augmented reality environments through facial recognition

A processor-implemented system comprising:

• a mobile electronic device comprising a camera and a display;
• and
• at least one server communicably engaged with the mobile electronic device via a communications network, wherein the at least one server comprises at least one processor and a non-transitory computer readable storage medium having instructions stored thereon that, when executed by the at least one processor, cause the at least one processor to perform one or more operations, the one or more operations comprising:
• processing one or more digital images of one or more faces according to a facial recognition processing model;
• associating at least one face in the one or more faces with a globally unique identifier in an application database, wherein the globally unique identifier is associated with a charitable fundraising campaign stored in the application database;
• providing a mobile software application to the mobile electronic device, wherein the mobile software application comprises a graphical user interface comprising a real-time viewer for the camera, wherein the graphical user interface is rendered at the display of the mobile electronic device;
• processing digital images received at the camera in real-time according to the facial recognition processing model, wherein the facial recognition processing model is configured to recognize the at least one face in the one or more faces;
• and
• rendering an augmented reality display at the graphical user interface in response to recognizing the at least one face from the digital images received at the camera in real-time,
• wherein the augmented reality display comprises embedding at least one graphical element in the real-time viewer for the camera,
• wherein the at least one graphical element comprises a hyperlink configured to access a transaction form associated with the charitable fundraising campaign.

A processor-implemented method comprising:

• providing, with at least one processor, an end user application comprising an augmented reality display to an end user computing device, wherein the augmented reality display comprises a real-time feed from at least one camera communicably engaged with the at least one processor;
• processing, with the at least one processor, images received at the real-time feed from the at least one camera according to a facial recognition processing model, wherein the facial recognition processing model is configured to recognize at least one face from the images received at the real-time feed from the at least one camera;
• and
• embedding in real-time, with the at least one processor via the end user application, at least one graphical element in the augmented reality display in response to recognizing the at least one face,
• wherein the at least one graphical element comprises a hyperlink configured to access a transaction form associated with a charitable fundraising campaign stored in an application database,
• wherein the charitable fundraising campaign is associated with an output of the facial recognition processing model.