Method, system, and computer product for selection and placement of directed product information

A system comprising:

• an input device;
• a memory device;
• a processing device in communication with the memory device;
• and
• an output device,
• wherein the processing device is operated by a retail enterprise and is configured to:
• receive, via the input device, a plurality of advertisement requests associated with a webpage of a retail website for advertisements to be placed within the webpage, the plurality of advertisement requests being for items sold via the retail website;
• filter, using a rules engine of an advertisement recommendation manager, the plurality of advertisement requests based at least in part on a context of the webpage to block at least one of the one or more advertisement requests;
• acquire, via an application programming interface (API), a plurality of advertisement recommendations from at least one third party advertising recommendation platform separate from the retail enterprise in response to submitting one or more filtered advertisement requests to the at least one third party advertising recommendation platform, the at least one third party advertising recommendation platform being selected from among a plurality of third party advertising recommendation platforms communicatively connected to the advertisement recommendation manager via the API;
• identify, from among the plurality of advertisement recommendations, a plurality of available advertisements, wherein identifying the plurality of available advertisements includes selecting advertisements from among the plurality of advertisement recommendations based at least in part on the context of the webpage and inventory status within inventory of the retail enterprise of items identified in the plurality of advertisement recommendations;
• mediate, by the advertisement recommendation manager, the plurality of available advertisements using a weighted reverse index model, the weighted reverse index model configured to be based on at least first data tracking a plurality of relevancy ranks and second data tracking a plurality of bid values, wherein each of the plurality of available advertisements corresponds to one of the plurality of relevancy ranks and one of the plurality of bid values;
• and
• distribute, via the output device, a predetermined number of selected advertisements to a customer system within a webpage of a retail website in response to mediating the plurality of available advertisements, the predetermined number corresponding to a number of available advertisement slots in the webpage corresponding to the one or more advertisement requests.

A non-transitory computer-readable storage medium comprising computer-executable instructions which, when executed by a processing device of a computing system operated by a retail enterprise, cause the computing system to:

• receive, via an input device, a plurality of advertisement requests associated with a webpage of a retail website for advertisements to be placed within the webpage, the plurality of advertisement requests being for items sold via the retail website;
• filter, using a rules engine of an advertisement recommendation manager, the plurality of advertisement requests based at least in part on a context of the webpage to block at least one of the one or more advertisement requests;
• acquire, via an application programming interface (API), a plurality of advertisement recommendations from at least one third party advertising recommendation platform separate from the retail enterprise in response to submitting one or more filtered advertisement requests to the at least one third party advertising recommendation platform, the at least one third party advertising recommendation platform being selected from among a plurality of third party advertising recommendation platforms communicatively connected to the advertisement manager via the API;
• identify, from among the plurality of advertisement recommendations, a plurality of available advertisements, wherein identifying the plurality of available advertisements includes selecting advertisements from among the plurality of advertisement recommendations based at least in part on the context of the webpage and inventory status within inventory of the retail enterprise of items identified in the plurality of advertisement recommendations;
• mediate, by the advertisement recommendation manager, the plurality of available advertisements using a weighted reverse index model, the weighted reverse index model configured to be based on at least first data tracking a plurality of relevancy ranks and second data tracking a plurality of bid values, wherein each of the plurality of available advertisements corresponds to one of the plurality of relevancy ranks and one of the plurality of bid values;
• and
• distribute, via an output device, a predetermined number of selected advertisements to a customer system within a webpage of a retail website in response to mediating the plurality of available advertisements for display within a webpage of a retail website, the predetermined number corresponding to a number of available advertisement slots in the webpage corresponding to the one or more advertisement requests.