Computer-based systems configured for procuring real content items based on user affinity gauged via synthetic content items and methods of use thereof

A system comprising:

• one or more processors;
• and
• a memory in communication with the one or more processors and storing instructions that, when executed by the one or more processors, cause the one or more processors to:
• utilize a synthetic data generation machine learning model to generate at least one user-type specific synthetic data item for at least one user type based at least in part on real user data of a second plurality of users;
• obtain a plurality of user-defined control parameters from the second plurality of users;
• configure a user-defined control mechanism to share a portion of the real user data of the second plurality of users based at least in part on the plurality of user-defined control parameters;
• and
• present the user-defined control parameters associated with the user-type specific synthetic data item from at least one particular third-party data source at a GUI of the application executing at a plurality of second computing devices associated with the second plurality of users.

A non-transitory computer readable storage medium for tangibly storing computer program instructions capable of being executed by a computer processor, the computer program instructions defining the steps of:

• utilizing a trained synthetic data generation machine learning model to generate at least one user-type specific synthetic data item for at least one user type based at least in part on real user data of a plurality of users;
• obtaining a plurality of user-defined control parameters from the plurality of users;
• configuring a user-defined control mechanism to share a portion of the real user data of the plurality of users based at least in part on the plurality of user-defined control parameters;
• and
• presenting the user-defined control parameters associated with the user-type specific synthetic data item from at least one particular third-party data source at a GUI of the application executing at a plurality of computing devices associated with the plurality of users.