Content item selection and click probability determination based upon accidental click events

A computing device comprising:

• a processor;
• and
• memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
• identifying a first plurality of sets of event information associated with a first plurality of events, wherein the first plurality of sets of event information comprises:
• a second plurality of sets of event information associated with a plurality of skip events of the first plurality of events;
• determining a plurality of accidental click probabilities associated with the plurality of skip events, wherein the determining the plurality of accidental click probabilities comprises determining a first accidental click probability, associated with a first skip event of the plurality of skip events, based upon a first set of event information associated with the first skip event;
• and
• performing machine learning model training, using the first plurality of sets of event information associated with the first plurality of events and a first plurality of labels associated with the first plurality of events, to generate a first machine learning model.

A non-transitory machine readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:

• identifying a first plurality of sets of event information associated with a first plurality of events, wherein the first plurality of sets of event information comprises:
• a second plurality of sets of event information associated with a plurality of accidental click events of the first plurality of events;
• determining a plurality of accidental click probabilities associated with the plurality of accidental click events, wherein the determining the plurality of accidental click probabilities comprises determining a first accidental click probability, associated with a first accidental click event of the plurality of accidental click events, based upon a first set of event information associated with the first accidental click event;
• and
• performing machine learning model training, using the first plurality of sets of event information associated with the first plurality of events and a first plurality of labels associated with the first plurality of events, to generate a first machine learning model.