Software tool for deriving colors from a reference color by varying color characteristics

A non-transitory computer-readable medium storing executable instructions, which when executed by one or more processing devices, cause the one or more processing devices to perform operations comprising:

• accessing a reference color;
• and
• applying at least one palette standard to the reference color to generate a palette of colors, the palette of colors comprising a plurality of colors derived from the reference color based on the palette standard, the palette standard configured to specify how to derive colors to be included in the palette of colors relative to the reference color by modifying at least one property of the reference color.

A computer-implemented method, comprising, via at least one processor of a computing device:

• accessing a reference color;
• and
• applying at least one palette standard to the reference color to generate a palette of colors, the palette of colors comprising a plurality of colors derived from the reference color based on the palette standard, the palette standard configured to specify how to derive colors to be included in the palette of colors relative to the reference color by modifying at least one property of the reference color.