Pest management system

A method of managing a pest, for reducing or preventing pest damage to a selected location being a crop or an orchard, the method including the steps of:

• sensing via a sensor a presence of a pest in the selected location;
• capturing a feature of the pest, comparing the pest feature with features in a first reference library and thereby identifying the pest species;
• selecting positive and negative influencing factors for the identified pest species from a second reference library containing influencing factor data;
• exposing the identified pest species to at least one negative influencing factor for that species;
• and
• exposing the identified pest species to at least one positive influencing factor for that species.

A management system when used to reduce or prevent damage by birds to a selected location being a crop or an orchard, the system including:

• a sensor for sensing presence of a bird in the selected location;
• identifying means for capturing a bird feature, comparing the bird feature with features in a first reference library and thereby identifying the bird species;
• selection means for selecting positive and negative influencing factors for the identified bird species from a second reference library containing influencing factor data;
• means for exposing the identified bird species to at least one negative influencing factor for that species, such that the pest species is deterred from damaging the crop or orchard;
• means for exposing the identified bird species to at least one positive influencing factor for that species, such that the pest species is enticed away from the crop or orchard;
• and
• means to reduce complacency of the identified bird species with respect to the influencing factor;
• wherein the means to reduce complacency is adapted to operate in real time for maximum effect in managing continued presence of the bird in the crop or orchard during a single visit.