Accelerated television advertisement identification

A non-transitory computer-readable medium having stored therein instructions that upon execution by a computing system cause the computing system to perform a set of acts comprising:

• obtaining first identification information and first timing information for a commercial from a commercial monitoring system;
• determining that media within media monitoring system (MMS) data provided by a MMS corresponds to the commercial based on the first identification information, the first timing information, second identification information for the media, and second timing information for the media;
• based on the determining, identifying a final distributor code for the media, wherein the final distributor code is included in the MMS data;
• mapping the final distributor code to an original distributor code;
• identify timing information for the commercial using lineup data and the original distributor code;
• and
• storing the timing information.

A method comprising:

• obtaining, by a computing system, first identification information and first timing information for a commercial from a commercial monitoring system;
• determining, by the computing system, that media within media monitoring system (MMS) data provided by a MMS corresponds to the commercial based on the first identification information, the first timing information, second identification information for the media, and second timing information for the media;
• based on the determining, identifying, by the computing system, a final distributor code for the media, wherein the final distributor code is included in the MMS data;
• mapping, by the computing system, the final distributor code to an original distributor code;
• identify, by the computing system, timing information for the commercial using lineup data and the original distributor code;
• and
• storing the timing information.