Affinity profile system and method

Abstract

A computer-implemented method of determining household composition, the method, comprises: determining an affinity profile for a user based on a user record that represents television or other content selection and/or viewing by the user using at least one user device, wherein the user is a user account associated with a household and the method further comprises determining household composition based on the affinity profile for the user account, the affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area.

Dependencies are inferred from the claim text.